Fecha del artículo: 7 de julio de 2014
Fuente: Business Insider – Financial Post
Autor: Jacquelin Smith
“The beginning is the most important part of the work.”
When we speak, we have about 60 seconds to capture our audience’s attention, establish credibility, orient them to our topic, and motivate them to listen, says Darlene Price, president of Well Said, Inc., and author of “Well Said! Presentations and Conversations That Get Results.”
If you waste those precious opening seconds with a joke, an agenda, an apology, housekeeping details, a string of thank-yous, or a rambling pointless paragraph littered with “ums” and “uhs,” your audience’s minds are likely to drift, and you may not get them back. “You, your message, and your audience deserve much more,” Price says. “You need to put the art in the start, the most important part of the work.”
That’s a tall order for any speaker — and it requires us to develop and rehearse a well-crafted attention-getting opener. Price offers seven options.